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Who we are

ARCHEFFECT is a multi-disciplinary studio hyper-focused on identity design and branded environments. We empower womxn, people of color and our queer community through a combination of design and ground-breaking ideas. We are based in Los Angeles where cultural diversity, urbanity and queer realness converge informing our creative ethos.

Established in 2010 by Lilliana Castro - an immigrant, queer-punk feminist - on the belief that design is one and can be accessible to all. We believe that each of us has a powerful story, a unique set of experiences and desires to connect to a larger purpose which we can celebrate through design. We are feminists, we are designers, we are out-of-the-box thinkers, we are the present designing for the future. We are ourselves crafting platforms for our community to be heard, to be seen and to be represented.

What we do

Our projects range from conceptual design to implementation:
  • brand assessment & strategy
  • user experience design (ux)
  • schematic design
  • space planning
  • manifesto & brand guidelines
  • logo design
  • user interface design (ui)
  • product mockups
  • design drawings (blueprints)
  • website design & development
  • marketing collateral
  • design-build fabrications
  • construction documents & permits
  • project management
“If you can design one thing, you can design everything.”
Massimo Vignelli


  • Archeffect V2.0
  • Temaquixtiliztli Art Exhibit 7/20/19