Client: PURE Juice Bar
Our Role: Design, Branding, Digital Illustration, Apparel Design, Strategy
PURE Juice Bar is a juice company providing fresh and seasonal nutrients to the community of Chino California.
Located inside the LA Fitness, one of their main goals is to provide the freshest and most nutritious drinks, to fuel the athletes workouts.
The resulting identity system showcases the freshness of the produce and ingredients, which is the essence of the PURE Brand.
Working with the owner to capture their vision, our full scope included logo design, icon designs, poster design, 24″x36″ wall mounted menus, campaign flyers, outdoor signage, apparel design and photography standards.